GiveMeSport

I was Head of Design at GiveMeSport for over 5 years. In this role my responsibilities ranged from creating brand guidelines, social media graphics, commercial presentations, and internal comms. I played a fundamental part in building the brand as well as growing both social media followers and company revenue through branded content partnerships.

Redesigning the website was my biggest task in my time at GiveMeSport. Our old site was purely a landing page where readers would come to read a single article then leave.

I designed a website with a premium aesthetic, more information such as fixtures and results and a better user experience. The redesign helped the business gain more page views per visit and readers were spending more time reading articles as a result.